There’s nothing quite like unwinding after a long day of travel with a cold beer in hand. But more and more hotel guests aren’t just looking for any beer—they want something unique. Something local. Something they can’t get just anywhere. That’s where signature brews come in.
Hotels across the country are starting to take advantage of this shift in guest preferences by brewing their own beer onsite. And no, this doesn’t mean you have to turn your hotel into a full-blown brewery. With EZBrew, offering a custom beer has never been easier—or more profitable.
A Unique Guest Experience
Let’s face it: guests remember the little things. A comfortable bed, a great meal, and yes—a memorable drink. Serving your own custom beer not only gives guests something to talk about, it helps you stand out in a competitive market. A signature brew adds a personal, local touch to the hotel bar or restaurant, especially if you lean into flavors that reflect your region.
Imagine a guest snapping a picture of your “House IPA” with your hotel’s logo on the glass. That’s free marketing. Better yet, it’s authentic marketing.
Increased Profit Margins, Less Overhead
One of the biggest perks of adding a signature beer to your menu? The numbers. When you brew onsite, you cut out distributors, middlemen, and expensive craft beer markups. The result is a better bottom line.
EZBrew systems were designed with hotels in mind. They’re compact, low-maintenance, and incredibly easy to use—meaning you don’t need a full-time brewmaster on staff. With minimal training, your team can pour high-quality beer that costs you less to produce and sells at a higher margin than most commercial beers.
Brand Identity on Tap
Your hotel likely already has a brand voice and vibe—why not extend that into your beverages? From naming the beer to designing custom tap handles and glasses, your brew can become a key part of the guest experience. Some hotels even offer souvenir crowlers or growlers for guests to take home.
Whether you’re a trendy boutique hotel or a luxury resort, having your own beer is a fun way to reinforce your brand. Plus, it gives your marketing team something new and exciting to promote.
A Smart Investment in Guest Satisfaction
Adding a signature brew to your menu isn’t just trendy—it’s strategic. It keeps your guests engaged, gives your brand a new story to tell, and boosts your beverage revenue without a lot of heavy lifting. And with a turnkey system like EZBrew, it’s a surprisingly simple upgrade that pays off in more ways than one.
Curious what a signature brew could look like at your hotel? Get in touch with EZBrew today and let’s talk about how easy it is to bring custom beer to your guests—no brewery experience required.
